If you’ve got 285 hours of footage and you’re making a 90 minute movie, you’re gonna need some index cards. And Scott The Editor.

Along with several other filmmakers, I spent four days planning the outreach campaign for Betting The Farm, and thinking about the different organizations and campaigns that might be able to benefit from our film. When you’ve spent several months in the early stages of editing, making selects and screening footage for days on end, it can be difficult to imagine that your film will eventually be done and out in the world. But it will be! And hopefully, it will be part of the larger movement toward supporting small-scale farmers and food producers.

I came away from our final event—at which we met representatives from Slow Food USA, Food & Water Watch, National Sustainable Agriculture Coalition, National Young Farmers Coalition, and the Community Food Security Coalition, among many others—with a greater appreciation for the opportunity we have to fundamentally change the way we grow food, the way we shop for it, and the way we eat.

There are dozens of great organizations focusing on specific aspects of the food system and the local food movement. However, there is also tremendous untapped potential in communities across the country—whether rural or urban, affluent or struggling—to build what is now a matter of growing interest into a sea change.

It will take a galvanizing message to convince millions of Americans to join this movement. We need ordinary Americans, particularly those hit hardest by the current recession, to see the economic, environmental, and health impacts that a new agricultural model could have on their lives. And I think the best way to do that is by focusing on the stories of the people—like the farmers of MOO Milk—who are working to make this change.

We have months of work ahead of us on this film, but I am more hopeful ever that Betting The Farm can play a meaningful role in this large, diverse movement by telling an intimate, personal story.

ps. Check out the work of the other films and filmmakers that are part of Reel Food:

• Cooked by Judith Helfand
• Pipe Fire by Jessica Oreck
• What’s On Your Plate? by Catherine Gund
• Planeat by Shelley Lee Davies & Or Shlomi
• Lunch Love Community by Helen De Michiel & Sophie Constantinou
• Finding North (aka Hungry in America) by Lori Silverbush & Kristi Jacobson

Reel Food is a residential workshop that will bring together nonfiction media-makers who are telling powerful stories about food and agriculture with non-profit organizations that are working for healthy, just and sustainable communities. The intention of Reel Food is to hone filmmakers’ audience-engagement plans, seed collaboration and cross-promotion, and generate concrete partnerships between the documentary projects and NGOs.

After several years of filming (and intensive editing in recent months), we’re excited to have an opportunity to develop our outreach plans for the film. It’s exciting to imagine building a larger audience for this film with the help of some innovative organizations. Best of all, we get to meet and work with some amazing filmmakers. Can’t wait.

If those names aren’t familiar, consider this: Josyln is a co-producer of Sundance 2011 hit Black Power Mixtape; Bonni’s film, The Island President, just won the People’s Choice Award for Documentary at the 2011 Toronto International Film Festival, and one of Nancy’s recent clients, Senna, just smashed box office records in the UK. These women are real pros.

The focus of the lab, which we attended along with talented filmmakers Alison Klayman, Alastair Siddons, Kavita Pillay, and Lisa Remington, was on producing our film. After years of shooting and cutting and applying for grants and shooting some more, it was a much-needed crash course on all the other aspects of bringing a film into the world: financing, distribution, marketing, festivals. We left Utah with a much longer to-do list, but a real sense that the challenges we’re facing are not unique to us. And we left feeling lucky to have such talented and generous folks in our corner. Back to the edit shed!

Or, better yet, like us on Facebook, and we’ll remind you when the time comes!

Produced by Cecily Pingree & Jason Mann. Edited by Josh Povec. Original music by Joe Nelson.

Check out the Island Institute’s website for more information about ICIF.

And be sure to check out and support all three great businesses in the video: Black Dinah Chocolatiers in Isle Au Haut, Penobscot Island Air in Owl’s Head, and Calendar Islands Maine Lobster from Chebeague.

From the release:

Filmmakers selected are working in 9 countries and represent a broad range of experience, including Academy Award-winning documentarians Roger Ross Williams and Frieda Lee Mock as well as first-time feature documentary filmmakers.

That’s us! Read the whole press release on the Sundance website.

Sara: You are shooting BETTING THE FARM at a time when a number of films are coming out exploring our relationship to food. Your film is unique in that it looks closely at farmers as small business owners and entrepreneurs. Can you talk about why you chose to focus on that experience?

Cecily Pingree: There have been a number of excellent films about food and food policy in the last several years, and we’ve learned that audiences really respond to these issues. They are vital human concerns, and they resonate across geographical, socioeconomic and cultural boundaries.

But we never set out to make a movie about the larger political and environmental issues at all. We stumbled on this story when we met one of the MOO Milk farmers, Aaron Bell of Tide Mill Organic Farm, while shooting another project. From the very beginning, we were interested in this story because of the people involved. Character-driven stories are what we like to watch, and what we get excited about, so it feels natural to us to focus on the lives of these farmers and their families rather than, say, the complexities of dairy pricing. That said, hopefully someone else will make that film!

Read the full interview here.

Think it’s interesting? Leave us a comment below or drop us a line!

More than 60 people, including our friends at Tide Mill Organic Farm, showed up to a Wednesday night screening of Meet Your Farmer, with an accompanying discussion.

Jane Bell of Tide Mill Farm explains their historic family farm.

More from Sharon Mack of the BDN:

They also were able to meet each farmer and ask questions about their individual operations. Samples from the farms were available, along with information on the Farm to School Program, scythes, the Machias Marketplace and Maine Farmland Trust, one of the event’s sponsors. Other sponsors included Washington County: One Community, Downeast Coastal Conservancy and the Washington County Food and Fuel Alliance.-Bangor Daily News

It’s great to see some Downeast farms getting much-deserved attention, and business, from their neighbors.

Best of all, we got to work with two of our favorite collaborators, Joe Nelson of the The Toughcats and Lindsay Mann of Beechwood Film.

Arts Engine, in addition to producing a wide array of independent media, is a fiscal sponsor of documentary films, including our upcoming documentary Betting The Farm.